A suspense-led story about choosing comfort, safety and luxury over risk — told through contrast and dark humor.
BEHIND THE FRAME / HADEER
01 / A LITTLE ABOUT ME
NOT JUST
MAKING THINGS
LOOK GOOD.
I craft visual stories that connect brands with people.
I’m Hadeer, a Senior Multimedia Specialist with an academic background in Fine Arts. My journey began in graphic design and grew into video editing, motion design, color grading, AI visuals, creative supervision and campaign thinking.
I enjoy shaping an idea from its first spark to the final frame — with curiosity, visual intention and attention to detail.
02 / MY CREATIVE TOOLKIT
THE TOOLS
BEHIND THE WORK.
Different tools. One creative process.
PREMIERE PRO
DAVINCI RESOLVE
AFTER EFFECTS
ANIMATE
LIGHTROOM
PHOTOSHOP
ILLUSTRATOR
MEDIA ENCODER
INDESIGN03 / A YEAR IN FRAMES
EVERY YEAR
LEAVES A MARK.
A QUICK VIDEO RECAP OF MY
2025
The ideas, the stories and the moments that shaped my work.
Every frame in this recap was handled by me — from filming on location and making sure each shot matched my vision, to shaping the edit, assembling the full story and delivering the final video.
04 / SELECTED WORK
MADE TO
MAKE YOU LOOK.
Two cinematic campaign films built around a strong concept, a clear visual language and a story worth remembering.
A cinematic brand film created for Triumph Hotels.
06 / ON-GROUND EXPERIENCE
FIVE DAYS. ELEVEN COUNTRIES. ONE FAST-PACED PRODUCTION.
SOMA
BAY.
During the Arab Sailing Competition, I supervised the video and photography teams on location, managed the daily collection of footage and images, and handled the full post-production process myself.
The challenge: delivering edited photos and a complete video every day — within just four hours.
↗ VIEW THE FULL PHOTO & VIDEO COVERAGE Replace the placeholder link in index.html with your folder URL.07 / COLOR GRADING
THE POWER
OF COLOR.
DAVINCI
RESOLVE
RESOLVE
Color can turn a flat, lifeless frame into a shot full of atmosphere, depth and emotion. These are just a couple of samples of what a thoughtful grade can do.
RAW FEELING→CONTROLLED COLOR→FINAL MOOD
08 / MOTION GRAPHICS
GIVE IDEAS
MOVEMENT.
Product stories, made clear through motion.
AUTHENTICITY
Product information, made clear.
WARRANTY
Benefits and reassurance through motion.
CORPORATE MOTION
A clear story about vision, scope and investment value.
09 / AI-ASSISTED · CONCEPT-DRIVEN
BEYOND THE REAL.FUTURE
FUTURE
IN FRAME.
Exploring new visual possibilities through AI-assisted creation and concept-led direction.
CZN BURAK × GEWAN HOTELS
AI visual concept — add project description.
DOUGHLICIOUS
Product-led visual experiment — add description.
THE JOURNEY CONTINUES
Ramag Hotel New Cairo — add project description.
10 / DESIGN
FROM PAPER
TO PRESENCE.
Design that moves from physical spaces to digital feeds.
01 / DESIGN APPLICATIONSPRINTABLES
PRINTABLES
& COLLATERALS.
Layouts, promotional materials, in-store visuals and campaign assets.
02 / DIGITAL CONTENTSOCIAL
SOCIAL
MEDIA.
Visual systems and social creatives built to work as a cohesive feed.
11 / BRAND IDENTITY & APPLICATIONS
BUILT TO BE
REMEMBERED.
Brand identities brought beyond the screen — through packaging, collateral and the details people can see, hold and experience.
01 / HOSPITALITY · BRAND APPLICATIONS
A WELCOME IN EVERY DETAIL.
A hotel identity carried into the guest experience — from signage and in-room details to packaging and branded collateral.
GEWAN CAIRO HOTEL
02 / BEVERAGE CONCEPT · PACKAGING
A FRESH TAKE ON THE DAILY SIP.
A new beverage concept by Tabali, expressed through bold colors, playful graphics and a distinctive cup-and-can packaging range.
KAMO'S BY TABALI
03 / BRAND IDENTITY · PACKAGING
MADE TO BE CRAVED.
A warm bakery identity translated into packaging, apparel and takeaway touchpoints — designed to make every interaction feel unmistakably Bake Crave.
BAKE CRAVE12 / PHOTO EDITING
THE DETAILS
CHANGE EVERYTHING.
Drag the divider to compare the original image with the edited result.
BEFOREAFTER
↔
IMAGE RETOUCHING / 01
BEFOREAFTER
↔
IMAGE RETOUCHING / 02
BEFOREAFTER
↔
IMAGE RETOUCHING / 03
THIS IS ONLY
A SMALL PART OF
WHAT I DO.
What you’ve seen here is just a glimpse of the work I do. I’m always excited to meet, share more of my journey and tell you about the stories and projects that didn’t fit on this page.
The best stories are still ahead.14 / LET'S CONNECT
HAVE A STORY
TO TELL?
LET'S MAKE IT.
Open to creative collaborations and new opportunities.
MADE FOR
THE FEED.
Short-form stories designed to catch attention and keep people watching.
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